The footballing world has been awash with rumours and rumours of an age of digital integration and the integration of technology to enhance the game.
The idea of a digital revolution in football has been bubbling in the air for some time and now there is a new breed of player coming along, with a different mindset.
The latest player to emerge in this new era is a Brazilian player.
In a world that is increasingly digital and the digital world is becoming increasingly digitalised, Brazilian starlet Marta has a very different outlook to the others.
She is the first to embrace the idea of using technology to improve the game, with her new company, Dias Digital, set to be the first in Brazil to sell technology to players.
“The way we think about the game has changed,” Marta says.
“Now we are trying to build a new world.”
It’s more than just a physical game, it’s also a digital game.
We are trying our best to build the best technology possible to help players and improve their performance.
It’s about bringing the game to the next level.
“Dias Digital is one of many companies working to integrate technology into football.
A recent report in the US magazine Sports Illustrated revealed that Nike and Adidas were investing in a joint venture that would allow players to access Nike and adidas data to improve their football performance.
Dias, which has been developing digital football solutions for more than a decade, is the second Brazilian company to be involved with this effort.
In April, the Brazilian National Confederation of Sport (CNS) signed a five-year contract with the German tech company SAP to develop a set of football software.
While it is not an entirely new approach, the focus of the SAP partnership is to provide a better understanding of football performance, which is key to the future of football.”
The SAP partnership with Dias is the latest example of the technology-led evolution of football, and Martas believes the technology revolution will be in Brazil by 2020.””
We want to make sure that players and their coaches are getting the best information possible and we are also trying to improve communication between coaches and players.”
The SAP partnership with Dias is the latest example of the technology-led evolution of football, and Martas believes the technology revolution will be in Brazil by 2020.
“We are very optimistic about the digital revolution and the opportunities it offers to the sport and to Brazil,” Martras said.
“But we also need to understand what is happening in Brazil, because we have a lot of problems in terms of the economic growth.”
I think we are at a very important moment, and we need to take all the steps possible to make Brazil a more successful country.
“The World Cup is only a few weeks away, and Brazil will be looking to show that it has not lost its edge.
With the World Cup coming in Brazil on June 11, and the tournament just a few months away, Martas says Brazil is one step closer to being a global powerhouse.”
Brazil has done well in the last few years, and with the World Championship coming in, we can be the team that will take Brazil to the pinnacle,” she said.